Europcar

This communication was aimed at the 100,000+ Europcar mailing list, targeting the demographic group – 24-30 year old males (60%) and females (40%). Europcar wanted looking to engage this market with experiential imagery and messaging. To that end an eshot and micro site were developed under the banner of 'Escapes' with the first broadcast championing Scotland as a destination for springtime.

Information ArchitectureUI/UXWeb Design
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