We created this successful 'Discover' branding for Samsung, used alongside 'Join us' messaging to ask prospective Graduates and Interns "Are you ready to be challenged?". Developed to work both online and as an exhibition that toured universities, the campaign was multifaceted and included print, digital and experiential aspects. The theme was repeated for three consecutive years with new elements introduced annually to keep it fresh.

Art DirectionBrandingExhibition Design
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